In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.

Jamie doesn’t just talk about data integrity—he’s on a crusade to make ethics essential in an industry that’s more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy compliance and demanding accountability, Jamie is here to tear down the digital curtain and reveal the dirty secrets behind data pipelines. He’s not just blowing the whistle; he’s rewriting the playbook on data ethics, pushing for integrity to become the new gold standard in digital advertising.

🚨 Highlights from this episode:

The Origin Story: How a Pot Noodle campaign on Facebook led Jamie to challenge the very foundations of digital advertising.

The Great Data Leak: Why data leakage is the digital equivalent of the Great Train Robbery, costing brands millions in lost revenue and consumer trust.

The Ethics Reset: Why privacy compliance isn’t enough and how ethics—not just regulations—are the future of digital advertising.

The Solution: Jamie’s vision for making data integrity the ultimate currency in ad tech, from cutting noise in programmatic buys to ensuring transparency and accountability across the board.

The Legacy: Jamie’s unexpected answer to his legacy in the industry and why he believes in leaving “an echo of laughter” rather than a corporate monument.

This isn’t just another industry interview. This is vigilante justice for digital advertising. Jamie brings his irreverent wit, brutal honesty, and unmatched expertise to challenge an industry built on loopholes and workarounds. If you’ve ever wondered about the real cost of data leakage or the hypocrisy of privacy compliance, this episode is a must-watch.

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🙌 Special thanks to our sponsors:

Troutman Amin LLP – Your go-to legal powerhouse in ad tech.

Rebrand.com – Mastering the art of digital identity and brand transformation.

Incremental.com – The grown-up in the room for media measurement, because you don’t want the fox guarding the henhouse—or worse, the hen grading its own eggs.

Stay bold, stay curious, and know more than you did yesterday.

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