Jamie Norwood has built Winx Health into a profitable women's health brand revolutionizing sexual and vaginal wellness. Since launching in 2019, she's scaled from a single DTC pregnancy test to a nationwide presence in over 7,000 Walgreens stores, achieved profitability in early 2024 by eliminating paid marketing entirely, and built Real Talk - an educational platform with 900+ medically-reviewed articles that organically drives nearly 20% of sales. With approximately $8 million raised, celebrity investor Kerry Washington, and a TIME Best Invention award for their UTI Test & Treat kit, Winx is redefining accessible women's health care.

🔧 Pain Point Validation Framework - Process for testing whether personal frustrations represent viable market opportunities versus just individual annoyances

📊 Strategic Product Portfolio Development - Approach to expanding product lines in complex health categories while maintaining operational simplicity

🤝 Education-as-Marketing Model - System for building profitable businesses through free educational content instead of paid customer acquisition

⚙️ Regulatory Retail Navigation - Framework for getting novel diagnostic health products into major retail chains without obvious shelf placement

📈 Physical-Digital Retail Integration - Strategy for leveraging brick-and-mortar presence to win on delivery platforms against legacy competitors

🎯 Brand Identity Evolution Management - Methodology for executing major rebrands without disrupting operations or customer relationships

Whether you're building mission-driven health brands or navigating complex retail categories, Jamie's frameworks will help you validate opportunities, scale through education, and balance advocacy with sustainable business growth.

Perfect for: Health and wellness founders, DTC-to-retail operators, mission-driven consumer brands, regulatory-heavy CPG entrepreneurs

Guest: Jamie Norwood - Co-founder & CEO, Winx Health
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.