Big Brother and the Hodling Company

Jamie Reddington | Sound of Fractures


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The North London native infuses his love of films, stories, and human experiences into his music, borrowing from UK dance music, hip-hop, and soul. His musical ethos is oriented around the concept of finding beauty in imperfection, and he embraces new technology to help share it, which includes selling 21 non-fungible token (or NFT) collections, and co-founding the collective Wild Awake, a music project focused on building scenes that uses web3 technology.


We talked about the importance of creating scenes, reorienting our mindset around music’s inherent value – that is, it makes sense for it to cost money – and growing a project by speaking with people, one by one, and gathering around a shared love for music.

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Big Brother and the Hodling CompanyBy MacEagon Voyce