On Feb 4th 2010 Irene Watson and Victor R. Volkman spoke with web media and book publicist expert Jamie Saloff on common pitfalls of author/book websites and simple, easy, and inexpensive ways to get more conversions from your web hits into book sales.  Jamie is the site owner for www.PolkaDotBanner.com an author-helping-author website designed to help authors gain visibility for their books. She also maintains several other sites she built and designed, including the site for Pennwriters, a regional multi-genre writers organization, where she is the Web Committee Chair.  In this wide-ranging discussion, some key talking points included:

• What are the high real estate values and high productivity areas of your website?
• How does art direct the eye and how can I use it to my advantage?
• Why are color and lighting important?
• How is reading a website different from reading a magazine or book?
• How does my website reflect who I am and why it is important?
• How to use multi-media and flash cost effectively?
• What other things can I offer or talk about besides the book, the book, the book?