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A small traveling team quietly proved that sport could be packaged, branded, and sold far beyond the court.

On January 7, 1927, Abe Saperstein and a group of young Black athletes played their first game under the name Harlem Globetrotters, blending athletic skill with showmanship to attract paying audiences. What began as a barnstorming experiment grew into a global enterprise, turning basketball into entertainment, exporting American culture worldwide, and demonstrating how performance, personality, and persistence could overcome barriers and build a lasting business.

From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.

Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.

For more daily business stories, visit www.bsnsDAILYpodcasts.com

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