It was just over a year ago when Nordic World made its foray into the format market. Some might argue that was a tough financial time to enter the arena, but Jan Salling, Nordic World’s COO and sales director, says he’s seen the company’s format business flourish. Salling believes the keys to success have been having the right content, packaging it right, timing it right and hyping it properly, along with being a little bit lucky. He also says that the Nordic region as a whole has been on a bit of a hot streak lately, in terms of its creative output.

Everyone wants to know what’s working best in the format business nowadays, and Salling shares his insights into what the broadcasters and viewers are after. He also provides an answer to the elusive question of, “What’s ‘the next big thing’?”