Jan Santos holds a Bachelor of Science in Fine Arts major in Advertising from Batangas State University, Philippines and International Baccalaureate Teaching Certification for Visual Arts and Theory of Knowledge (Epistemology)

He is the CEO of The Creative Scoop which is a Branding Agency that helps businesses from Australia, Germany and the UK, grow through the utilization of social media and modern creative content.

He also coaches entrepreneurs, abroad either 1:1 or group, with his Branding and Identity Program.

Moreover, he started The Creative Talk Podcast on Apple/iTunes, Spotify and Amazon Music, supporting entrepreneurs, leaders and creators to stand-out and establish a market competitive edge. Currently with 10k solid supporters from 16 countries worldwide.

His goal is to solidify one’s branding and identity, ensuring the business to be unique and memorable by means of creating a consistent visual style, goal and focus.

His drive is to enhance ones’ brand credibility and recognition.

Jan Santos is presently residing in Batangas City, Philippines with his wife Farrah Arellano-Santos and little boy Enzo Mariano Santos.

Timestamp

2:51 From comics, to fine arts, to advertising and branding - Jan’s unique journey

7:10 Emotional appeal, the fall of traditional advertising and the rise of branding

11:25 Two icons that inspire Jan

13:27 Three points to create a solid, strong brand

15:03 Aligning business visions with his purpose in life

17:53 Forging diamond brands from the rough

19:50 Visions for the future

22:55 Daily routines and how they changed during COVID

25:09 The Creative Talk - introducing his podcast

26:32 The fruits of labour often provide the best answers to those who don’t understand

28:43 Keeping up with ever-evolving platform algorithms

33:10 The importance of putting intent before content 

Social Media

Web:https://www.thecreativescoop.me

Instagram:https://www.instagram.com/thecreativescoopjansantos/

Podcast:https://linktr.ee/thecreativetalkpodcast

Follow Patti Dobrowolski - Instagram https://www.instagram.com/upyourcreativegenius/

Follow Patti Dobrowolski - Linkedin https://www.linkedin.com/in/patti-dobrowolski-532368/

Up Your Creative Genius - https://www.upyourcreativegenius.com/ 

Patti Dobrowolski 00:03

Hello, Superstars! Welcome to the Up Your Creative Genius podcast - where you will gain insight and tips to stomp on the accelerator and blast off to transform your business and your life. I'm your host, Patti Dobrowolski. And if this is your first time tuning in, then strap in - because this is serious rocket fuel. Each week, I interview fellow creative geniuses to help you learn how easy it is to Up Your Creative Genius in any part of your life.

Patti Dobrowolski 00:39

Hey, everybody, it's Patti Dobrowolski! Oh my gosh. I have Jan Santos here. I don't know if you've looked at my Instagram feed, but it totally changed this year - and it's thanks to Jan Santos and The Creative Scoop. Because he came in and scooped me and scooped me up, and like, elevated me to 10,000 followers - all these different things that happen. Now let me just tell you a little bit about him. He's the CEO of Creative Scoop, which is a branding agency that does work with people in the UK and Australia, Germany, US - I'm the US, right - and he helps entrepreneurs to grow their brand online. He holds a Bachelor of Science in Fine Arts and Advertising from Bantagas - is that how we say-

Jan Santos 01:24

Batangas, yeah.

Patti Dobrowolski 01:25

- Batangas. Batangas State University in the Philippines and an International Baccalaureate teaching certification for Visual Arts and Theory of Knowledge. He is amazing and incredible, and I love everybody in his team that's helping us - so please welcome Jan Santos to the show!

Jan Santos 01:46

Wow, wow. Thank you, buddy. Amazing, amazing intro. Love that. Love the vibe. Love you. Wow.

Patti Dobrowolski 01:52

Yeah. Well, you know, I love you back. And here's the thing - you know, it's almos