In this episode, Jana sits down with Jane Anson—author of Inside Bordeaux, former Decanter correspondent, and founding member of Club dVIN—for a deep dive into the 2024 Bordeaux En Primeur campaign and what it means for the future of wine investing.With prices down significantly across the board—including First Growths dropping 25–30%—this year’s campaign marks a rare moment where high quality and real value converge. Jane brings decades of insight into how to read the region’s market signals and what to pay attention to as Bordeaux repositions itself globally.You’ll learn:Why the Left Bank still holds the foundation of wine investingHow producers are either innovating or retrenching, and why both strategies matterWhat today’s market correction reveals about the future of en primeurHow younger collectors and global buyers are reshaping demandAnd where tokenization through dVIN could offer Bordeaux a long-overdue leap into global liquidity and transparencyIf you care about Bordeaux as a region, a culture, or a financial asset—this episode is essential listening.

Key Points From This Episode:

* Introduction to Jane Anson’s career and role in the world of Bordeaux

* Overview of the 2024 Bordeaux En Primeur campaign and TLDR summary

* Explanation of the Left Bank’s geographical and investment significance

* Historical dominance of Left Bank wines in global wine investment

* Market challenges and production complexities of the 2024 vintage

* Noteworthy Châteaux that performed well this year and why

* Analysis of current price corrections and market participation trends

* Discussion of whether this signals a turning point for Bordeaux

* Exploration of innovation versus tradition at top estates like Pontet-Canet and Montrose

* Emerging players in Bordeaux, including the story of Château Evoke

* The role of First Growths and broadening appreciation among collectors

* Insight into younger collectors and their growing interest in wine

* dVIN’s approach to tokenization and modernizing the wine investment landscape

* Baku AI and its role in optimizing wine portfolios and market analysis

Links:

* Jane Anson on X: https://x.com/janeansonwine?lang=en

* Jane Anson on LinkedIn: https://fr.linkedin.com/in/janeanson

* WineGuy: https://t.me/WineGuyBot

* Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein

* dVIN Labs: https://www.dvinlabs.com/

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