In this episode, Melinda Emerson is joined by Jane Atkinson, a leading figure in the speaking industry. They discuss the steps to becoming a professional speaker, understanding speaking fees, and the role of a book in a speaker's career. They also explore various revenue models for speakers, including branded events and retreats, and provide tips for rejuvenating a seasoned speaker's career. Jane shares her top business recommendations.

(0:00) Introduction and mission of the SmallBizChat Podcast

(1:29) Guest introduction: Jane Atkinson and her role in the speaking industry

(3:13) Steps to becoming a professional speaker and the importance of strategy

(6:27) Understanding speaking fees and marketing for professional speakers

(9:20) The role of a book in a speaker's career: Strategies and timing

(13:22) Sponsor message

(14:01) Revenue models for speakers: Expanding beyond keynotes

(15:29) Branded events and retreats: A new revenue model for speakers

(16:47) Rejuvenating a seasoned speaker's career: Reinvention and content delivery

(18:09) Jane Atkinson's business recommendations: Podcast, app, and book

(19:46) Closing remarks, acknowledgments, and final thoughts from Melinda Emerson