Joining host Tom Dawson are:

Lizzie Dunford, Director, Jane Austen's House Museum

Susan Rayner, Head of Commercial & Visitor Experience, Jane Austen's House Museum

Director Lizzie Dunford and Head of Commercial & Visitor Experience Susan Rayner share how Jane Austen’s House, a small but world-famous museum in rural Hampshire, thrives as a self-funded organisation. They discuss the impact of the 250th anniversary of Austen’s birth, their strategy for running at a surplus, and how retail is used not just for income but as a marker of visitor engagement. With a supportive team culture, creative programming, and a global fanbase, the museum delivers once-in-a-lifetime experiences for visitors while planning strategically for a sustainable future.  

There are important lessons and helpful advice here for cultural and heritage venues of all sizes who would also love to grab opportunities with positivity and an innovative outlook.

The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.

Host Tom Dawson is COO for the Association for Cultural Enterprises.

https://culturalenterprises.org.uk/