SHOW NOTES:

I get into my female energy power...

My last creation was a masterclass to serve my audience

How Jane took advantage of the accidental creation process to serve people who knew, liked and trusted her...

Go out to your market and test. Ask them: "Do you want a book on this?"

Be prepared to take advantage of the chaos to create new products

I love testing and I love doing experiments. It's part of who I am. I've always got one on the go. It's fun. It's a game, it's an experiment.

Look for the signals...

How naming things is hard, but you can iterate it - not all hamsters should be called fluffy

How Jane used a Kickstarter campaign to test her idea for a book... would people put money down?

How Jane manages her energy and sets constraints and boundaries so she can create

Daily create opportunities for accidental creation

In the last 10 years I have been tested to my core... I said to myself, get up, build, build, build... I had to hang on to those small steps and tiny wins on the way to quantum leaps

Have data-driven conversations because that's where the power is

The excitement, coupled with fear of launching new products - "It's like Christmas morning! It's a gift."

Do curiosity driven testing, so you can have data-driven conversations to explain the world.

Know why you do what you do so you can be courageous

Silence is power

How, "Your comment is very revealing." shuts up the worst haters

My natural default is that there are some many people better at some things than me, so I outsource to experts!