March 26, 2024

Jane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership

32 minutes

In this episode of the Peerbound Podcast, we hear from Jane Menyo, the Head of Customer Marketing at Gong, to discuss her career journey and insights into customer marketing. Jane shares her initial skepticism towards marketing, her diverse experience across multiple marketing roles, and how she fell into marketing at a startup before leading customer marketing initiatives at On24 and Gong. She highlights the importance of data-driven strategies, customer stories, and cross-functional collaboration in driving customer retention, adoption, upsell, and advocacy. Jane discusses the challenges of measuring the ROI of customer marketing, the evolving role of CMOs, and her leadership approach. The conversation also touches on the power of authentic customer narratives in a controlled marketing strategy, and the strategic importance of customer marketing in company growth and category leadership.

(00:54) Jane Menyo's Journey to Marketing at On24
(04:51) Capturing Authentic Customer Stories
(06:16) Using Customer Stories to Help Shift the GTM Narrative at On24
(09:49) Transitioning to Gong and Expanding the Role of Customer Marketing
(12:12) The Power of Customer Advocacy in Marketing
(14:16) Identifying and Amplifying Happy Customers
(16:41) Approaching Customer Marketing with a Sales Mindset
(18:40) Maximizing Impact and Navigating Marketing Challenges
(21:29) Tying Customer Marketing Outputs to Revenue Results
(24:45) The Future of Customer Marketing Leadership
(27:33) Evolutions in Leadership Style
(29:12) Cross-Functional Collaboration and Career Advice

Stay tuned through the end of the show (31:13) to learn: