The Gently Mad

Janelle Allen on Owning Your Why

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Janelle Allen is the founder of ZenCourses.co and is an expert in Instructional Design and online learning. We talked a lot about entrepreneurship and why it's so important to not only know your why, but to own it.

Don't forget to subscribe for access to the bonus episode. We did a deep dive into online course creation, what's working, what's not, mistakes to avoid, and, of course, how to create profitable online courses in 2018.

What we covered in the bonus episode
  • 1:30 - Can someone still create a profitable online course in 2018?
  • 5:50 - Why passive income is bullshit
  • 8:55 - How do you resolve the disconnect between creating something once vs guided programs and ongoing
  • 10:30 - How do you create a course that gets result?
  • 13:10 - What do you do when your course has multiple outcomes and/or goals?
  • 16:00 - What kind of courses work the best?
  • 18:25 - What’s the difference between course goals and outcomes and why does it matter?
  • 21:35 - What video link is best?
  • 23:40 - Is it easier to sell a smaller ultra specific course or a bigger “cover-everything” kind of course?
  • 26:30 - Why segmenting your audience is important
  • 28 - How to know if you should change your course topic?

    • Enjoy!

    If you want access to this bonus episode and all future bonus episodes, subscribe below. If you're on your phone, you can subscribe be texting the word "TGM" to 345345.

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    The Gently MadBy Adam Clark
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