"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad" ~ Richard Branson
Episode Snapshot
Kelly Long chats with Janet Murray, Journalist and PR coach.  Janet has been in the PR business for over 15 years, she has written and edited for national newspapers and magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail in the UK.  Together they dive into how you can maximise some of the free advertising that press releases can provide for you.
In the first episode of the Social Media Marketing for School and Teachpreneurs series, Kelly and Janet will dive into how you can maximise your visibility in the press, what strategies to use to build PR relationship and produce news worthy content.
The Power Pack of Tips

Don't focus on sending our press releases.  Instead create and nurture relationships with journalists
Don't be afraid to find out what publications want to publish
Research the type of content publications regularly produce

SUBSCRIBE for Part 2 of the series 

55: Janet Murray: Part 1 Social Media Marketing Series for School and Teachpreneurs: How to Maximise your PR Effectiveness

Inspiration 4 Teachers podcast, bringing you inspiring educator interviews, with your host, Kelly Long.  Our enthusiastic guests share their workable educational strategies and resolutions for success.

Episode Snapshot – Tools to Unlock Creative and Critical Thinking in the Classroom In this episode Kelly Long shares Edward De Bono's Six Thinking Hats and how the hats can be used to unlock creative and critical thinking in the classroom. Kelly guides you through:  The Six Thinking Hats The benefits of using the Six Thinking Hats in the classroom How to use the Six Thinking Hats and the questions that make them effective for creative and critical thinking How to introduce the 3Ps of creativity into creative process Creative pitfalls to avoid Best practice for assessing creative work  In the fifth interview of the Creativity and Innovation Series on the Inspiration 4 Teachers Podcast, Kelly discusses Tools to Unlock Creative and Critical Thinking in the Classroom. Check out our recommend inspirational reads at inspiration4teachers.com

91: Season 5: The Creativity and Innovation Series: Kelly Long: Tools to Unlock Creative and Critical Thinking in the Classroom

Episode Snapshot – Creative Whole School Approaches to Learning with the Library  Kelly Long chats with Sarah Pavey  an Independent Consultant and Trainer. Sarah has been a school librarian since 1992 working in state and independent sectors. She has spent a considerable amount of time in the classroom as well as the Library, consequently she is passionate about developing information literacy skills, critical thinking skills and independent learning skills throughout all key stages. In this episode Kelly and Sarah discuss Creative Whole School Approaches to Learning with the Library. Together they investigate how schools can stimulate creativity and imagination. Sarah guides us through:  How to reduce the barriers to creativity and innovation How to encourage imagination to help students pursue novel ideas How to effectively utilise the Library as a creative resource How teachers and librarian partnerships can stimulate students' self directed learning How to embed creativity into whole school teaching and learning  In the fourth interview of the Creativity and Innovation Series on the Inspiration 4 Teachers Podcast, Kelly and Sarah discuss Creative Whole School Approaches to Learning with the Library. Discover Sarah's recommended resources and read via inspiration4teachers.com

90: Season 5: The Creativity and Innovation Series: Sarah Pavey: Creative Whole School Approaches to Learning with the Library

Episode Snapshot – Learn The Value and Impact of Art Therapy on Challenging Students Kelly Long chats with Bethan Baëz-Devine an Art Therapist and Author of ‘There is Another Way’.  Bethan uses Art Therapy to help children open up and communicate in a non-verbal way in order to allow educational professionals to better understand why children do what they do – and how we can help them change their behaviours. Bethan has the experience and expertise to support teachers in all sorts of schools to use Art Therapy as a way of helping get the best out of even our most troubled children. She has worked with young people through Sure Start and Child and Adolescent Mental Health Services as well as supporting psychiatrists in their assessments and working on multidisciplinary teams alongside psychiatric nurses and social workers. In this episode Kelly and Bethan discuss The Value and Impact of Art Therapy on Challenging Students. Bethan guides us through:  The value of Art Therapy The benefits of using Art Therapy with challenging students How to use Art Therapy as a communication tool for supporting challenging students  In the third interview of the Creativity and Innovation Series on the Inspiration 4 Teachers Podcast, Kelly and Bethan discuss The Value and Impact of Art Therapy on Challenging Students. Discover Bethan's recommended resources via the website inspiration4teachers.com

89: Season 5: The Creativity and Innovation Series: Bethan Baëz-Devine: The Value and Impact of Art Therapy on Challenging Students

Episode Snapshot – Learn Skills for Creativity and Innovation in the Classroom Kelly Long chats with Joanne Miles a trainer, consultant and coach.  Joanne has spent over twenty years in teaching, training and professional development roles in education, mainly in the post-16 sector. In this episode Kelly and Joanne discuss creative models for teacher professional development. Joanne guides us through:  Pedagogical models to frame creative teaching practice How to structure professional investigation around creativity for learning The mistakes institutions and teaching professionals make when embarking on professional development of an innovative nature How to take creative risk within a structured framework for success  In the second interview of the Creativity and Innovation Series on the Inspiration 4 Teachers Podcast,  Kelly and Joanne discuss Creativity and Innovation in the Classroom. Discover Joanne's recommended resources via the website inspiration4teachers.com

88: Season 5: The Creativity and Innovation Series: Joanne Miles: Creativity and Innovation in the Classroom

Episode Snapshot – Learn How Poetry, Art & Learning Walks Enhance Creativity For Learning Kelly Long chats with Andreas Philippopoulos-Mihalopoulos, an award winning lecturer and Professor of Law and Theory and Director of The Westminster International Law and Theory Centre at the University of Westminster, UK. In this episode Kelly and Andreas discuss how poetry, art and learning walks enhance creativity for learning. Andreas guides you through:  What is creativity  How to introduce creative stimulus and different curriculum pillars into a learning environment  Why using the body is a powerful creative tool to stimulate learning  How poetry, art and learning walks can enhance independent thinking Must do tips for any creative classroom  In the first interview of the Creativity and Innovation Series on the Inspiration 4 Teachers Podcast,  Kelly and Andreas discuss How Poetry, Art & Learning Walks Enhance Creativity For Learning. Visit inspiration4teachers.com for our most recommended resources.

87: Season 5: The Creativity and Innovation Series: Andreas Philippopoulos-Mihalopoulos: Learn How Poetry Art & Learning Walks Enhance Creativity For Learning

55: Janet Murray: Part 1 Social Media Marketing Series for School and Teachpreneurs: How to Maximise your PR Effectiveness

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