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Janina Urbach | How I Tested a Dog Shower
In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.
The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers.
They used pretotyping and 3D printing to test and iterate the product.
They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects.
Janina recommends using customer profiles and value proposition canvases to manage experiments.
If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.
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By David J BlandIn this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.
The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers.
They used pretotyping and 3D printing to test and iterate the product.
They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects.
Janina recommends using customer profiles and value proposition canvases to manage experiments.
If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.