Janine Allis is founder of Boost Juice Bars and is among Australia’s most respected business women, having been presented through her business numerous domestic and international awards in digital marketing, retail, franchise and business. In 2015, business magazine BRW named her one of fifteen people that changed the way Australia does business in the last 35 years. Her vision is to “do retailing differently”, delivering a unique customer experience based on the “love life” philosophy. In 2000, the first Boost Juice opened its doors in Adelaide, South Australia. 18 years on Boost Juice has over 500 stores in 14 countries. Here she draws from her own experiences of starting a business and growing it successfully into an empire, Janine can talk about the hallmarks of business success. Janine is also discusses why the Telstra Business Awards, are so important in supporting small businesses – celebrating their achievements and propelling them to even further heights.