“The main goal in life is this: to recognise and separate matters... which are externals not under my control, and which have to do with the choices I actually control.” – Epictetus

In sales, we can't control everything. Be it market conditions, client decisions, or even getting ghosted, some things are just out of our control. But what we can control is how we respond.

• Take rejection as a cue to refine your pitch.
• Use setbacks to improve your follow-up game.
• Focus on preparation and purpose over things outside your influence.

When the phone slams or an email goes unanswered, pause, breathe, and remember: resilience starts with your choices.

Actionable tips

• Don’t stress over rejection. Instead, take it as an opportunity to review and improve your pitch and follow-up strategy.
• There’s no point in worrying about the what if’s. Instead, focus on actions within your control, like preparing well for meetings.

Remember you will die.

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