The Sales Stoic

January 27th - Be The Jedi


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“There are three areas where anyone striving to be wise and virtuous needs to focus their training. The first is managing desires and dislikes, so that you don’t chase the wrong things or get consumed by what you fear. The second has to do with impulses to when to act or hold back, and more broadly, in fulfilling your responsibilities, so your actions are intentional, not impulsive or careless. Third, in staying clear-headed and composed, mastering your judgment and the way your mind interprets what you experience.” - Epictetus

In sales success lies in mastering three key areas:

  • Control Your Desires: Strong emotions often stem from chasing the wrong things or fearing what might happen. Focus on what truly matters.
  • Act with Purpose: Avoid impulsive or careless actions. Be deliberate in your decisions and fulfill your responsibilities with intention.
  • Stay Composed: Keep a clear head and interpret challenges objectively to make sound judgments under pressure.

As Epictetus reminds us, the most urgent challenge is managing our passions.

Sales is an emotional rollercoaster with highs from wins, lows from rejections, and everything in between. But like the Jedi, we must train ourselves to stay calm, act wisely, and think clearly to thrive in any situation.

Actionable tips:

  • Practise emotional regulation techniques such as deep breathing before difficult calls or meetings and take time to reset after emotional highs or lows.
  • Before each action (emails, calls, meetings), ask yourself if it's deliberate and aligned with your sales goals.
  • Reflect on your decision-making process and ensure it's free from bias or haste. Embrace feedback to refine your judgement over time.

Remember you will die.

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The Sales StoicBy Dealfront