"Someone who doesn’t understand the universe doesn’t understand their place in it.... So what do you make of people who seek or avoid the praise of those who have no knowledge of where or who they are?" - Marcus Aurelius

For Marcus Aurelius it’s senseless to seek validation from those who lack understanding.

For salespeople, this means not chasing approval from prospects who don’t recognize your product’s value or align with its purpose.

Instead, focus on understanding your role, the value your company brings, and the specific problems your product solves.

Confidence in sales comes from clarity: knowing what you’re offering, who truly needs it, and how it addresses their challenges.

You can’t sell to everyone - and that’s okay. 

Actionable tips:

• Know your product better than ever by doing a deep dive into the product or service you’re selling. Be ready to explain not just its features, but also how it solves real-world problems for your clients.
• Spend time researching your prospects to really understand them. Know their business, industry challenges, and specific pain points so you can customise your sales message to resonate with them directly.

Remember you will die.

—

Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

Follow Jack & Zac:

Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

Connect with We Have a Meeting:

LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

Website: https://www.wehaveameeting.com/