"We must give up the things we are attached to, thinking they are good. Otherwise, courage will vanish, as it is continually tested." - Seneca

Sales is an emotional rollercoaster.

From one day to the next you can be juggling deals closed, targets missed, and the constant pressure of approval.

But Seneca warns that attachments to quick wins or external validation can erode our courage and limit our potential. True greatness comes from mastering these impulses and focusing on what really matters.

What does that mean for salespeople?

Aim not to be swayed by the highs or lows. Stay grounded in your process and focus on long-term growth.

As Seneca suggests, ignore what others value and keep your eyes on the bigger picture.

Actionable tips:

• Celebrate wins, but don’t let them make you complacent. Keep your feet on the ground and keep refining your process.
• Rejection or missed targets are not personal. Treat them as learning opportunities rather than threats to your success.
• Focus on building steady habits, not just chasing the next big win. The most successful salespeople are the ones who show up day after day, rain or shine.

Remember you will die.

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