A Model of Longevity and Resilience :Japan is renowned for the remarkable longevity of its businesses, with over 33,000 companies operating for more than a century, many of which are known as shinise, or "old shops"123. This phenomenon is a stark contrast to the fleeting lifespans of many modern corporations, where the average S&P 500 company lasts only about 15 years. This podcast delves into the unique cultural, historical, and strategic factors that have enabled these Japanese enterprises to endure for centuries.