In this episode, we're joined by Jared Elder, VP of Marketing at build.security. Jared shares his insights on lead scoring and disqualification, the right approach to target account planning, his pet peeves regarding MQLs, and much more.

Jared Elder, VP of Marketing at build.security, on Increasing Revenue Through Better Target Account Planning

In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.

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Jared Elder, VP of Marketing at build.security, on Increasing Revenue Through Better Target Account Planning

Jared Elder, VP of Marketing at build.security, on Increasing Revenue Through Better Target Account Planning