"Everybody moves and everybody wears socks! It's what we call the movement cycle. . . and there's an entry point for everyone and that's a great opportunity," states Jared Verteramo, President of Lasso Gear. Lasso is a highly unique, patented sock in the "hybrid sports with medical benefits" space. This wide ranging discussion covers how to compete with other, huge companies in your space, dealing with excess inventory, how to stay lean and deal with downstream demand, plans for scaling in the future and more!