This week, Jacob and Jeff unpack four pieces of SEO lingo that they’ve laid out together on the first episode of their new series, Jargon Board: link juice, link farms, breadcrumb navigation, and keyword cannibalization. One’s about reputation. One’s about cheating. One’s about not getting lost. And one’s about competing with yourself.

But in a way, they’re all about the same thing. Each term reveals the same tension: websites trying to organize themselves for machines without losing sight of real humans. The internet rewards clarity—clear signals, clean architecture, and distinct content. Overlap, clutter, and gimmicks only get in the way, and that’s when the algorithm stops looking at you altogether.

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