De-Coding the technical side of search

Some websites get star ratings in Google search results. Others don't. Some searches give you answers without ever leaving Google's page. There's a reason for all of it.

In this episode of the Human Friend Digital Podcast, Jacob and Jeff break down schema - the structured data that helps search engines understand what your website is actually about. They explain rich snippets, those extra details that make some search results stand out. They cover knowledge graphs, the panels that answer questions directly on Google. And they get into zero-click searches, where visibility matters even when no one clicks through to your site.

The technical side of SEO can feel overwhelming, especially when terms like JSON and structured data get thrown around. However, understanding how search engines read your website is crucial for appearing in the right way. Jacob walks through the mechanics while Jeff asks the practical questions. By the end, you'll know why this invisible layer of code matters for your business's online visibility

LINKS:

• Schema - https://schema.org/
• Schema Testers
  • Google Validator - https://search.google.com/test/rich-results
  • Shema Vaidator - https://validator.schema.org/
• Schema Generator https://technicalseo.com/tools/schema-markup-generator/
• Types of Rich Snippets Available https://developers.google.com/search/docs/appearance/structured-data/search-gallery
• Remove the first 50 results from a Google search result page:
  • Sadly almost all varieties of these tool have become obsolete after changes in Google. There is one still going, but it is a paid service. 
  • https://millionshort.com/
  • We are not affiliated with Million Short in any way.
  • Here’s the Wired article Jeff mentions:
    Million Short: A Search Engine for the Very Long Tail | WIRED

To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/