The Everyday Storyteller

Jargon buster. Title: Unraveling the Difference: Purpose, Vision, Mission, and Values

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Having a clear brand story is a really helpful foundation for your business to establish a sense of direction, make purposeful decisions and help your customers audience understand exactly what you’re hear for. But, what does it all really mean. And what on earth is the difference between purpose, mission and vision?

  • Purpose - the reason your exist and what motivates you.
  • Vision - a compelling and aspirational statement that paints a vivid picture of what future success looks like for you and provides inspiration and direction.
  • Mission - the specific actions and strategies you undertake to fulfil your purpose and achieve your vision. 
  • Values - the guiding principles that shape how you behave, the decisions you make and, as you grow and take on staff, the culture of your business.


    • Want to continue the conversation or get some extra support with telling your story? 

    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com


    This podcast is produced by the brilliant Suzi @story_publishing


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    The Everyday StorytellerBy Hilary Salzman