The tech landscape is lush with entrepreneurs who reached success only after the founders had modified or even abandoned their original vision.

What about the idea that the best startups are driven by a clear vision and consistent values that generate success? Well, that’s business. Hard and fast rules don’t work often enough. You can’t always just follow lists of best practices.

Capturing new growth opportunities is fundamental to startup strategy, innovation, and entrepreneurship. But how can managers best meet this challenge- with flexibility or focus?

We have discussed this dilemma with Jasna Mihelj Coustaury, GM European operations at Plume. Jasna shared with us her story and revealed why constant learning and ongoing innovation are so critical going forward when the world continues to change.