In this episode of Cannabis Unlocked, Jason Brett (CEO and Co-Founder of Katalys) sits down with Tiby Erdely (KEY Investment Partners Founding Partner) to discuss the ever evolving importance of accurate and effective marketing tools and how Katalys' affiliate attribution tool is prepared for the future of marketing. This conversation begins with Jason's passion of marketing and that passion evolving into a passion for marketing technology. From there, Jason speaks to the founding story of RevOffers (now Katalys) and its journey from being a CBD affiliate network into an industry agnostic affiliate shopping tool. The talk continues by discussing the unique accuracy of Katalys affiliate attribution tool, it's increasing importance when it comes to "the cookie apocalypse", and the difference between first party and third party data collectors. This episode concludes by highlighting the importance of marketing tools providing a seamless consumer experience and how ease of use is vital to converting customers. Please enjoy!