In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space, and what it takes to stay ahead in a rapidly growing category. Whether you're an aspiring entrepreneur or just love a good origin story, this one’s packed with insight and inspiration.

Check out New Primal: https://newprimal.com/ 

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🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02