Why does knowing the difference between branding and brand identity matter? Because entrepreneurs all too often approach brand-building in the wrong order. Jason Byer, Head of Marketing and Partnerships at Crowdspring joins Cash In On Camera to explain brand vs. brand identity along with practical next steps to build a stand-out business. 

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5Rh_awc0ijs