Jason Falls is an award-winning digital strategist and often thought of as a thought leader in the digital marketing space. He's the author of three books, the latest is Winfluence - Reframing Influencer Marketing to Ignite Your Brand. He also hosts two podcasts, one also called "Winfluence on Influencer Marketing", the other is "Digging Deeper" about marketing strategy and creativity. He's also a regular contributor to Entrepreneur.com.