This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world.

Here's a small sample of the gold nuggets he drops:

- Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time

- The #1 thing you must know if you're starting out building a list - and it's not your subject line

- The 'Star Wars Episode IV' storytelling secret that is the key to writing emails that get opened, get read, get clicks, and get sales

Jason has been writing since 1996, generated over $750 million just from emails, and has written copy for the likes of Mindvalley, Caleb O'Dowd and John Carlton. 

Find out more about him at https://beminsiders.com or follow him on Facebook for copywriting tips.

Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/