Leica has been a visionary presence in the photographic field for more than 100 years. In this edition of ‘The Interview’, business broadcaster Ben Bland sits down with Jason Heward, UK managing director of Leica Camera. He talks about the passion that exists within Leica (and himself) for photography, the brand’s recently opened new London flagship store, and its focus on using ‘experience’ to connect with customers.

Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.