When we craft our services the biggest mistake many of us make is trying to sell to everyone, instead of specializing. How does specializing help us refine what we do and get better with each client? How do we balance the need for new creative and intellectual challenges with staying super-focused in our micro-niche? How does being the facilitator of sharing ideas actually help us.

On this episode, Brandiose co-founder, Jason Klein shares how his agency got into the minor-league sports branding niche, and why being over-specialized is the true secret to growth, improvement and finding the right work with a lot more ease.