Jason “J” Levinthal started making skis in his parents' garage at the age of 24. After founding a company, seeing it acquired, and realizing he wasn’t built to sit still, he launched J Skis, a direct-to-skier brand creating hand-crafted, limited-edition skis. With a background in brand marketing, J’s goal is to turn heads on the mountain and beyond, from brand partnerships to collaborations with musicians. He’s been through nearly every lesson that shapes a founder. Tune in, clip in, strap in. No matter how you ride, lock in.

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