Jason McLinn, senior partner at Bain & Company, has extensive experience consulting with chemical and ingredient companies. He joins Knowde CEO Ali Amin-Javaheri to discuss how chemical companies are modernizing their customer experiences, preparing support for sales personnel and the importance of finding specific applications for AI.

Key digital insights include:

• Evolving B2B expectations

• How you can get every sales rep to perform at the same level as your best reps

• Bringing structure to currently chaotic product information

• Enabling the customer to self-serve documents and information online

• Using an LLM to find new applications or customers for products

• +More