Building a world-class software asset management team from the ground up isn’t for the faint of heart. But SAM leader Jason Owens has done just that at Salesforce. In this episode, learn about the early days of Salesforce’s software asset management program and how they’ve assembled their dream team to tackle SaaS and drive collaboration and results across the business.

Episode Highlights:

• [02:17] How Jason's leadership has evolved at Salesforce
• [04:53] Why and how Salesforce built a roadmap for SaaS
• [10:48] What made Salesforce realize they needed better visibility into SaaS
• [14:58] The four-level maturity roadmap, QBRs and milestones
• [19:56] Salesforce's strategy and plans moving forward into 2022