Jason Resnick on Recurring Revenue with Email FTH: 106

Kim Doyal 0:01 Welcome to F the hustle. I'm your host, Kim Doyal. You want a life that is meaningful and exciting. In this podcast, we're going to talk about launching and growing an online business that fits your lifestyle. After the hustle is all about doing good work, building real relationships, and most importantly, creating a business that supports where you want to live your life. You don't have to sacrifice the quality of your life today to create something that sets your soul on fire. And yes, that includes making a lot of money. So we'll be talking about selling, charging, what you're worth, and help earning more means helping more people. My goal is to help you find freedom and create a business on your turn. Hey, what up what up? I am super excited today. My guest needs no introduction, but I will introduce him. We're not going to do the typical rewind of tell us about your backstory, because he's been on the show a few times. My guess is my good friend Jason Resnick. Jason, thanks for being here today. Jason Resnick 0:58 Yeah, thanks for having me, Kim. Um, I can talk nerdy about email all day long. So I'm happy to be here.

Kim Doyal 1:06 Yeah, and I always feel a little guilty when I'm like picking your brain on our other calls. I'm like, like, I should be paying for this. But I'm grateful for everything. So I have to explain to the listeners, viewers, why I asked you to do this, because it was kind of funny how this whole thing started. So for those of you who are not familiar, Jason and I ran an experiment last year, we have, we had a newsletter called Get deliberate, where every single issue of the newsletter was an experiment on growing your email list and adding subscribers and we did it from scratch with that brand. And so we kind of hit a point where it was like, I don't know, have we covered a lot, I think 40 Something issues of that. And so we put it on pause the contents amazing, we're going to repurpose that repackage it somehow at some point this year, but this is what happened. So we have we Jason and I both use ConvertKit. And by the way, Jason has nurture kit.com where he's, he is a ConvertKit, expert, duck, duck nurture. kit.co Sorry about that. And of course, res.com but and I'll have all the links in the show notes. So just stay focused on the show. So here's the story behind the evolution of this experiment and conversation that we're gonna have today is that so Jason and I both use ConvertKit. And then we use ConvertKit. For deliver it? Well, because of that we know ConvertKit sends you a weekly summary of sales and conversions that you've had with with your email marketing, once every week, because deliver it was linked to Jason's account and my app and my personal account, we each had it linked. So I was getting these emails, it's like, here your ConvertKit sales, and every week it was I don't know, do you mind me giving numbers through automations? Okay, all right, you know, 1200 $1,500 every single week, and I'm like, well, this isn't my shit. Excuse the language, but it was just like, What is he doing? Because, honestly, Jason, so I have a follow up sequence. And I offer something at the end of it through one, one lead magnet at the same time. There's so many other things that can happen. And it took me way too long, if I'm being brutally honest, to implement that. Because, you know, I just, there's always so much to do is how it feels. And I've had my account, I don't know how long at this point. I'm like, I need to go in and clean up and do this and whatnot. And then I get into everything is liquid, and then I want to do coats. Right? But you've totally simplified that. So for everybody. I just wanted to explain, like Jason lives, breathes, implements, just does all the things. He's not just talking to talk. And I witnessed it firsthand. So I'm like, Alright, this is a priority for me this year with with my personal brand. And of...