Jason Wilbur is the founder of Wilbur, a luxury watch company. He joins the show to talk about what it really takes to break from the expected and build something entirely your own. After leading advanced design at Honda, Jason walked away to create what he calls “mechanized art”— a bold reimagining of luxury rooted in craftsmanship, rebellion, and individuality. Inspired by the counterculture of snowboarding and skateboarding, he shares a candid look at building a brand with edge, navigating the realities of high-cost hardware innovation, and embracing the “creative survival” mindset required to keep going. Don’t skip this one.

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