Building a Champion

Jason Wilkins: Cherry Creek High School


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In this episode of Building a Champion, we visit Cherry Creek High School, home of the 2024–25 MaxPreps Cup national champions — recognized as the top high school athletic program in America.

Athletic Director Jason joins us to share how the Bruins captured nine state titles, achieved multiple national rankings, and built a model culture of excellence grounded in tradition, accountability, and community pride.

From third- and fourth-generation Creekers to a new athletics-only facility breaking ground soon, this episode dives deep into what makes Cherry Creek’s success so sustainable — and why it’s about much more than trophies.

🎧 Listen now to learn how intentional leadership and strong community ties build champions year after year.

⏱️ Chapter Markers

  • 00:00 – Generations of Creekers & community pride
  • 01:00 – Being named the nation’s top athletic program
  • 04:30 – Balancing expectations and handling the spotlight
  • 07:15 – Nine state titles and unforgettable championship moments
  • 10:20 – Youth programs, feeder schools, and community engagement
  • 13:00 – Legacy families and multi-generational pride
  • 16:30 – The “secret sauce” behind Cherry Creek’s culture
  • 18:30 – What’s next: a full campus rebuild and new athletic facility
  • 23:25 – Game Time Decisions: rapid-fire questions with AD Jason

🎯 Show Notes Highlights

  • Nine state championships in one school year — including football, soccer, baseball, lacrosse, tennis, and golf
  • First Colorado school ever to win the MaxPreps Cup for the nation’s top athletic program
  • How Cherry Creek maintains a culture of high expectations and humility under constant spotlight
  • The power of youth programs and community engagement in building long-term success
  • Legacy families: third- and fourth-generation Creekers keeping tradition alive
  • The importance of leadership that values both preparation and presence
  • A sneak peek at Cherry Creek’s new athletics facility, opening 2028
  • Why Jason believes leadership starts with making someone else’s day better
...more
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Building a ChampionBy Jordan Kinderknecht