In this episode, host Taylor Baker speaks with Jason Zeimet, founder and president of UnoriginalVinyl, about building a niche business in the music industry focused on high-quality vinyl packaging and reissues. The conversation explores the resurgence of physical media and how storytelling, craftsmanship, and attention to detail are driving growth in a digital-first world.

What You’ll Learn:

• Why physical media, especially vinyl, is experiencing a strong resurgence despite the dominance of streaming
• How niche positioning and specialization can differentiate a business in a competitive creative industry
• The importance of storytelling in product design, particularly in music packaging and fan experience How premium, “white-glove” service creates value for artists and major labels alike
• Why quality across audio, visuals, and materials has become a baseline expectation, not a luxury
• How tapping into nostalgia and emotional connection can drive demand across multiple generations
• The role of partnerships with labels, distributors, and production experts in delivering a high-end product
• How small, focused teams can scale impact by working deeply rather than broadly

Jason Zeimet’s journey highlights how blending artistry with business strategy can unlock new opportunities in legacy industries. By focusing on quality, authenticity, and meaningful fan experiences, Unoriginal Vinyl demonstrates that even in a digital age, tangible products can create lasting value and emotional connection.

To learn more about Jason Zeimet and their work, visit unoriginalvinyl.com