In Episode 44 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Bartosz Góralewicz, founder of Onely and co-founder of Elephate, to explore his bold and boundary-breaking path in SEO. 

From his roots in black hat affiliate marketing to building Poland’s first white hat SEO agency and pioneering JavaScript SEO research, Bartosz has earned his rep as one of the most technical minds in the business.

💥 Inside this episode: 

• How helping his wife’s photography site sparked a wild career in SEO
• The rise and fall of link networks and affiliate SEO
• His breakthrough case study on Expedia’s penalties that went viral
• The science and risk of JavaScript rendering, and why it’s Google’s biggest challenge
• Why technical SEO is still underappreciated—and misunderstood—by clients
• The shift to mobile-first indexing and how most crawlers still lag behind
• Schema abuse, structured data penalties, and when Google pushes back
• Behind-the-scenes of SEO migrations for sites with 100M+ pages
• The truth about eCommerce site failures—and how Bartosz’s team turns them around

This episode is a masterclass in technical SEO, business risk, and how persistence and precision can shape the global conversation in search.

🔔 Subscribe for deep-dive conversations with the thinkers and builders leading the SEO industry.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin