A tobacco company that wants more regulation? Javed Iqbal, Director of Digital & Transformation at British American Tobacco, describes how clear rules, plus technology, can accelerate safer alternatives to smoking.

He reveals how AI is driving breakthroughs in marketing insights, patent research and even tackling ESG issues like child labour; and describes how BAT’s investment in ethical AI, cloud and open data initiatives are setting new standards for the industry.

"Transformation has to be business-led but technology-enabled."

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