Jax Daily Amanda Steele Becomes Latest YouTube Star To Launch Her Own Fashion Label. Lifestyle vlogger, Steele's label, appropriately dubbed Steele, has been in the works for a year and a half, and will drop on Jan. 30 with 14 rocker-inspired pieces, reports WWD. Items will be available at SteeleOfficial.com — where a clock is currently counting down to the release date.