Jax Daily How to optimize your Facebook Page Post reach in 2019. Do you know who your speaking to? Look at the people who follow your page and engage with your posts by going to their page and reading what they post about. You can also learn alot about your fans in comments. If you spend the majority of your time speaking with people on each post, then the post does much better and you can utilize your time more wisely by commenting and sharing additional things right on comments. Insights is also a great place to see how your posts performed. Listen to todays podcast episode to find out how to use this information to start posting smarter content.