Creating more content won’t help your business, if it doesn’t resonate with your target audience.


In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.

Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.

He doesn’t just critique the content hamster wheel; he offers practical advice on how to drive resonance:

• How marketing teams can think like creators
• How content IP helps win business
• His x/y premise framework for crafting distinctive positioning
• The inside-out mindset that prevents positioning like a commodity
• The 4-part structure of a powerful pitch

If you're serious about winning more business in a crowded market, this episode is a must-listen.

Skyword is a full-service content marketing agency that helps enterprise marketers turn their expertise into category-leading content. Learn more at: skyword.com.

Subscribe, rate, and review the show if you enjoy this episode.

Resources:
Jay Acunzo's Website
How Stories Happen podcast
Jay’s Newsletter
Skyword.com


Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so