In this episode of The Birchal Podcast, we welcome Jay Curtin, a seasoned entrepreneur with multiple successful capital raises under her belt.

Jay discusses her journey with Australian Honey Ventures, a company that pivoted from traditional honey products to niche markets with a focus on medicinal and therapeutic qualities, and Got Cakey, a digital marketplace that streamlines the cake ordering process. She shares insightful experiences on the strategic use of equity crowdfunding platforms to not only raise capital but also to build brand awareness and customer loyalty.

With anecdotes on consumer-driven marketing, product market fit adjustments, and leveraging digital strategies, Jay offers valuable lessons on the intertwining of capital raising and effective consumer engagement. This episode is a must-listen for entrepreneurs and marketers looking to understand the dynamics of crowdfunding and digital marketing in consumer-facing businesses.

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