Realtor Conversations

Jay Fletch

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In this episode, we're welcoming real estate guru Jay Fletch from Edina Realty. We hear about Jay's 26-year real estate journey, including unpacking the intricacies of commissions, crafting stellar teams, and the art of leadership. We’ll also dissect the implications of zero-commission listings and the evolving role of negotiation and marketing strategies.

In this episode:

  • Why understanding real estate commissions is crucial for navigating industry changes.
  • How team dynamics evolve with commission-based and salary-based compensation models.
  • Why building a family-oriented real estate team can foster loyalty and reduce turnover.
  • How consistent customer experiences contribute to referral-based business growth.
  • Why specialized roles within a team are essential for consistent service.
  • How a stable core team with clear roles can facilitate exponential business growth.
  • Why making ten calls a day can be part of a daily success plan for real estate agents.
  • How databases and referral pyramids are vital tools for real estate business scaling.
  • Why relationship building and maintaining company values are key in real estate transactions.
  • How AI is predicted to give a competitive edge to real estate agents who adopt it.
  • Why employee loyalty matters in the face of aggressive recruitment in the real estate industry.
  • How Jay's story highlights the importance of decision making aligned with long-term relationship building.
  • Why leadership and accountability are paramount in guiding successful real estate teams.
  • How Jay's experience with Edina Realty and starting his own company shaped his understanding of team structure.
  • Why negotiating fees and demonstrating value are becoming more critical for real estate agents.

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    Contact Jay:

    Cell: 715-760-1189

    Email: [email protected]

    Websites: www.jayfletchrealty.com

    www.gobegreat.com

    ...more
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    Realtor ConversationsBy Brad Goulet and Stig Sandell
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