Managing Marketing

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology


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In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson, the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as distrustful ‘black box’ of solutions running rampant by themselves.

https://www.trinityp3.com/2019/12/solve-business-problems-through-ai-technology/

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Managing MarketingBy TrinityP3

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