Jay McBain is Forrester's Principal Analyst, Channels, Partnership, and Alliances.

He's always fun to talk to. And get ready to listen to this one two or three times. Jay drops numbers all the time. So go get a pencil before you hit "play."

You can connect with Jay at: 

• https://go.forrester.com/blogs/author/jay_mcbain/

Jay is one of the most visible thought leaders in the global technology channel. He was named to the Top 40 Under Forty by the Business Review as well as numerous channel media top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 25 year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, and ChannelEyes.

A few quick stats: Jay counts

• 54 Channel magazines
• across 200 countries
• 150 tradeshows
• A dozen associations
• Plus peer groups
• 80 LinkedIn groups
• 30 Facebook Groups
• and about 600,000 channel service companies overall

The conversation covers a lot of ground. I promise you'll get a "bigger" picture of the world you compete it.

:-)